Did you know that there are more than 85,000 registered businesses in Thailand? That’s a lot of businesses that you need to compete with as a business owner. Now, you probably invested in digital marketing already since it’s considered the most popular method in promoting a business.
But did you know that traditional marketing methods still work? Have you ever considered attending a Thailand exhibition? Here’s why you should consider it:
It’s a good opportunity to generate leads.
Lead generation is one of the most important steps of any sales funnel, but it can also be the hardest. With trade shows, you get the opportunity to engage with potential customers to be able to get good quality leads that could lead to sales opportunities in the long run. Since trade shows attract people who are already interested in a specific niche, you get a higher opportunity to generate leads that you know you can turn into sales.
It allows you to promote your brand.
Before you could promote your product, you should promote your brand. By attending exhibits and events, you get to showcase your brand by putting a face to your business. When people see you talking about your company, it gives them more confidence that they are dealing with a business that they can trust.
It offers you the chance to build a network.
Good networking is essential to the success of any business, and a trade show is one of the best events to meet people who are within your industry. It can be industry experts, potential clients, future partners, or investors who can help you grow your business. Having a strong network also gives you more opportunities in the long run, which makes attending these trade shows such a huge advantage.
It lets you see a bigger picture of your industry.
Even if you’ve been in business for a long time, there’s still a good chance that you’re only seeing a bit of what your industry is really like. But when you attend exhibitions and trade shows, you get to see the bigger picture, and this gives you the opportunity to find inspiration, seek new ideas, and just appreciate your industry even more. You also get to do market research or teach yourself about the different improvements in your industry, so you can also apply these concepts to your business.
Finally, attending a trade show is still a no-fail way to open different sales opportunities. If your sales have been low lately or you’re not getting as much traffic into your stores, participating in an exhibition could change everything for you. Here, you get to really talk about your products with a real audience, interact with like-minded people and just promote the value you can offer to your clients.
So if you still don’t know what event to go to this year, check out our list of trade shows and exhibitions and start planning today!